· General Suggestions – The way the public perceives a school and the way a school presents itself to the public are important considerations for school administrators.  The MAC will encourage the review of marketing efforts and share ideas used successfully by other schools.  Marketing, however, must be tailored to capitalize on each school’s strengths.  The MAC will advise in this area. 

· Support Materials – The MAC will review marketing materials such as brochures, registration packets, newsletters, and annual reports.  We will make recommendations where appropriate. 

· School Web Site – In today’s world, a school’s web site is an essential and significant marketing tool.  The MAC will make suggestions on how a school can utilize their web site effectively. 

· Alumni Relations – Alumni loyalty, if capitalized upon, is a powerful force with image building and fund raising.  The MAC will suggest ways a school can build stronger relationships with their alumni. 

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