Develop Stewardship

Stewardship is so theologically sound that it probably should be emphasized even if the Church does not need more money. The emphasis on time and talent is at least as critical as the emphasis on treasure.

• Pledging works. People who pledge are better givers
• Other stewardship techniques include homilies on stewardship, lay person's testimonials on what stewardship has meant in their lives, and contacting parishioners directly. These usually don't work.
• Particular populations need to be considered in developing stewardship. Studies have shown the greatest shortfall among wealthier Catholics. Even those who attend worship services at least once a week still lag behind in giving.

Broaden Parish Decision-Making

Parishioners want to be consulted and have direct input in making decisions. In financial matters they expect accountability. When decisions are made by the pastor or a small clique, it discourages parishioners, with a predictable negative effect on giving.

Pay Attention to Parish Size

Medium-sized parishes (1,000-2,500 members) receive the largest contributions. Such parishes are large enough to support an array of programs that Catholics value but small enough to permit a sense of ownership. Large parishes reduce a sense of community.

Support Parochial Schools

Parents who send their children to parochial schools contribute more. Also, members of parishes that sponsor their own parochial school contribute more.

Emphasize Teachings.

Messages which correlate with increased giving are ecumenism, emphasis on Church traditions and sacraments, and changing unjust social structures.

Remind People of the Need

Many Catholics believe their Church is wealthy and doesn't need financial support. Since some clergy have taken a vow of poverty, they wonder why financial need is so pressing. Catholics who believe their Church has serious financial needs contribute more.

Meet Special Needs of Parishioners

Young adults want involvement in parish decision-making, yet feel less financial obligation to the Church. Adult parishioners without children living at home are among the Church's better givers, but are often forgotten as parishes gear their programs and resources toward children.

Excerpt from the Spring 2000 CARA Report From Why Catholics Don't Give ... And What Can Be Done About It
By Dr. Charles Zech, professor of economics at Villanova University and a research advisor to CARA.

Why Catholics Don't Give ... is available from Our Sunday Visitor Publishing Division, 200 Noll Plaza, Huntington, IN 46750 (800-348-2440).